I am a strategist and CMO living in Baar/Switzerland and Stuttgart.
My knowledge and experience range from strategy, marketing and communication to innovation and technology.
In the following industries: Agencies, management consulting, food and retail, raw materials and energy, construction, engineering and architecture, publishing and media, information service providers, event and sports marketing, start-ups, software and IT, platforms and ecosystems.
Many years as Head of Marketing and Corporate Communications – working with all management levels / stakeholders (CEOs, management, board members, shareholders, employees, public, media) – from start-ups and SMEs to large companies.
Strategy & content for brands, companies and products.
Services: Strategy & Content, Branding & USP, Media & Public Relations, Real Estate Marketing, Marketing Automation, Marketing as a Service/MaaS, Coaching & Enabling, Second Opinion
Do you need capacity and know-how (strategy, leadership, processes) in marketing or communication?
With the concept Rent a CMO/Marketing ad interim you have marketing know-how at your disposal exactly when you need it. Project-related for a certain period of time or with a certain workload on a permanent basis. Just as if you had hired someone.
Supporting my sister and her organic „fruit manufactory“. Tasks: Marketing, communication, product development. Goals: A wide range of healthy, sustainable, excellent tasting organic products, regionality, quality for people and nature.
Media strategy, PR and marketing for international beach volleyball events in Vaduz/Liechtenstein.
Business Development, Human Resources, Marketing und Sales, Global Sourcing
Media strategy, PR, marketing and sponsoring for the international beach volleyball tournament of the Volleyball World Federation FIVB. Venue: Lucerne.
Different companies linked to the family business Blumer-Lehmann AG. Business fields: Timber industry, timber construction, silo and facility construction. Tasks: Strategy, concept and implementation of the entire marketing of the holding company, which is active in Switzerland and internationally.
Micarna SA is the leading Swiss meat and fish producer and is part of the Migros industry. Tasks: Strategy, concept and implementation of corporate communication. Co-design of the marketing department.
Various modules (technique, tactics, athletics, coaching, mental training).
Business studies with focus on marketing. Various internships, including in private banking, during my studies.