My CV

 
Raphael Imhof (CV En)
Entrepreneurship + Strategy + Marketing
+41 79 12 888 00
Where you are and remote.
Strengths
Analysis & Strategy
Cross-linking
Leadership & Coaching
Marketing & Communications
Getting to the point
My heart & soul
Sustainability
Building & Architecture
Technology
Food & Hospitality
Sports & Management

I love different hats – and perspectives: With many years of management and marketing experience, as a real estate professional and former banker. Add to that a soft spot for technology and a passion for sustainability.

My experience in the following industries: Agencies, management consulting, food and retail, commodities and energy, architecture, construction and real estate, publishing and media, information service providers, event and sports marketing, startups, software and IT, platforms and ecosystems. From start-ups and SMEs to large corporations.

Current activities & engagements
Marketing Director on mandate
MABEWO Group2024 - today

MABEWO Group is a future-oriented group of companies with the vison of “MAke a BEtter WOrld”. The products and services include integrated systems for indoor farming (food, feed and phytopharma), agri-photovoltaics and open space-pv from project development to implementation. With a clear focus on the future of food production and energy generation, MABEWO relies on the combination of advanced agricultural technology and renewable energies.

My role: Complete and holistic marketing and integrated communication. From strategy to implementation.

www.mabewo.com

Managing Director & Owner
Maastermind GmbH2017 - today

Strategy & content for brands, companies and products.

Services: Strategy & Content, Branding & USP, Media & Public Relations, Real Estate Marketing, Marketing Automation, Marketing as a Service/MaaS, Coaching & Enabling, Second Opinion

www.maastermind.ch

CMO
Rent a CMO2013 - today

Do you need capacity and know-how (strategy, leadership, processes) in marketing or communication?

With the concept Rent a CMO/Marketing ad interim you have marketing know-how at your disposal exactly when you need it. Project-related for a certain period of time or with a certain workload on a permanent basis. Just as if you had hired someone.

More information

Head of Marketing on mandate
Fasoon AG2019 - today
An Everything Marketing Boy
Gute Frücht2012 - today

Supporting my sister and her organic “fruit factory”.

Tasks: Marketing, communication, product development.

Goals: A wide range of healthy, sustainable, excellent-tasting organic products, regionality, sustainability, quality for people and nature.

www.gutefruecht.at

Marketing & Communications
Beacharena Vaduz2012 - today

Media strategy, PR and marketing for international beach volleyball events in Vaduz/Liechtenstein.

www.beacharena.li

Activities & Engagements completed
Foreign exchange trader/Project manager
St. Galler Kantonalbank AG2023 - 2024
Owner
International Manufacture Consulting GmbH2016 - 2023

Business Development, Human Resources, Marketing und Sales, Global Sourcing, Logistics

www.manufacture-consulting.com

Foreign exchange trader/Client advisor
St. Galler Kantonalbank AG2020 - 2021
Head of Marketing on mandate
Swiss21.org AG2019 - 2021
Marketing & Communications on mandate
k-sales.ch GmbH/Kustom2021
Marketing & Projects
NewGreenTec GmbH2018 - 2019

NewGreenTec is a startup that develops and sells sustainable mini power plants. The products combine solar and wind energy in compact systems.

My tasks: CMO and projects (part-time startup engagement)

Media-Director
FIVB Beach Volleyball World Tour 3 star Lucerne2018

Media strategy, PR, marketing and sponsoring for the international beach volleyball tournament (3 stars) of the Volleyball World Federation FIVB. Venue: Lucerne.

Head of Marketing
Docu Media Schweiz GmbH2016 - 2017

Docu Media is a publisher, information service provider and event organizer for the Swiss construction and architecture industry. She is part of an international group.

My tasks: Strategy and concept of marketing and communication, digital transformation of products, leadership and development of the marketing team

www.docu.ch

Head of Marketing & Communications
Blumer Lehmann Group2012 - 2016

Various companies related to the family business Blumer Lehmann AG. Business areas: timber industry, timber construction, silo and facilities construction.

Tasks: Strategy, concept and implementation of the entire marketing and communication of the holding company, which operates in Switzerland and internationally.

www.blumer-lehmann.com

Head of Corporate Communications
Micarna SA (Migros Industry)2009 - 2012

Micarna SA is the leading Swiss meat and fish producer and is part of the Migros industry.

Tasks: Strategy, concept and implementation of corporate communication. Co-design of the marketing department.

www.micarna.ch

Head of Marketing Management Training
Malik Management2008 - 2009
Education and further training
Real estate developer
SVIT Real Estate School2020 - 2021
Performance coach
Swiss Volley2000 - 2005

Various modules (technique, tactics, athletics, coaching, mental training).

Study Business Administration
University of St. Gallen1996 - 2000

Business studies with focus on marketing. Various internships, including in private banking, during my studies.

Basic studies in economics and social sciences
University of Bern1995 - 1996
Matura Type E (Economics)
Liechtenstein High School1986 - 1994
Curiosity & Openness
Interested mindSince 1974