Raphael Imhof (CV En)
Entrepreneurship + Strategy + Marketing
+41 79 128 88 00
Where you are and remote.
Analysis & Strategy
Leadership & Coaching
Marketing & Communications
Getting to the point
My heart & soul
Building & Architecture
Food & Hospitality
Sports & Management

I am a strategist and CMO living in Baar/Switzerland and Stuttgart.

My knowledge and experience range from strategy, marketing and communication to innovation and technology.

In the following industries: Agencies, management consulting, food and retail, raw materials and energy, construction, engineering and architecture, publishing and media, information service providers, event and sports marketing, start-ups, software and IT, platforms and ecosystems.

Many years as Head of Marketing and Corporate Communications - working with all management levels / stakeholders (CEOs, management, board members, shareholders, employees, public, media) - from start-ups and SMEs to large companies.

Current activities & involvements
Managing Director & Owner
Content hochzwei GmbH2017 - today

Strategy & content for brands, companies and products.

Services: Strategy & Content, Branding & USP, Media & Public Relations, Real Estate Marketing, Marketing Automation, Marketing as a Service/MaaS, Coaching & Enabling, Second Opinion

Rent a CMO2013 - today

Do you need capacity and know-how (strategy, leadership, processes) in marketing or communication?

With the concept Rent a CMO/Marketing ad interim you have marketing know-how at your disposal exactly when you need it. Project-related for a certain period of time or with a certain workload on a permanent basis. Just as if you had hired someone.

More information

Head of Marketing on mandate
Fasoon AG2019 - today
An Everything Marketing Boy
Gute Frücht2012 - today

Supporting my sister and her organic "fruit manufactory". Tasks: Marketing, communication, product development. Goals: A wide range of healthy, sustainable, excellent tasting organic products, regionality, quality for people and nature.

Marketing & Communications
Beacharena Vaduz2012 - today

Media strategy, PR and marketing for international beach volleyball events in Vaduz/Liechtenstein.

International Manufacture Consulting GmbH2016 - today

Business Development, Human Resources, Marketing und Sales, Global Sourcing

Activities & Involvements completed
Foreign exchange trader/Client advisor
St. Galler Kantonalbank AG2020 - 2021
Head of Marketing on mandate AG2019 - 2021
Marketing & Communications on mandate GmbH2021
Marketing & Projects
NewGreenTec GmbH2018 - 2019
FIVB Beach Volleyball World Tour 3 star Lucerne2018

Media strategy, PR, marketing and sponsoring for the international beach volleyball tournament of the Volleyball World Federation FIVB. Venue: Lucerne.

Link to my blog (German)

Head of Marketing
Docu Media Schweiz GmbH2016 - 2017
Head of Marketing & Communications
Lehmann Group2012 - 2016

Different companies linked to the family business Blumer-Lehmann AG. Business fields: Timber industry, timber construction, silo and facility construction. Tasks: Strategy, concept and implementation of the entire marketing of the holding company, which is active in Switzerland and internationally.

Head of Corporate Communications
Micarna SA (Migros Industry)2009 - 2012

Micarna SA is the leading Swiss meat and fish producer and is part of the Migros industry. Tasks: Strategy, concept and implementation of corporate communication. Co-design of the marketing department.

Head of Marketing Management Training
Malik Management2008 - 2009
Education and further training
Real estate developer
SVIT Real Estate School2020 - 2021
Performance coach
Swiss Volley2000 - 2005

Various modules (technique, tactics, athletics, coaching, mental training).

Study Business Administration
University of St. Gallen1996 - 2000

Business studies with focus on marketing. Various internships, including in private banking, during my studies.

Basic studies in economics and social sciences
University of Bern1995 - 1996
Matura Type E (Economics)
Liechtenstein High School1986 - 1994
Curiosity & Openness
Interested mindSince 1974