My experience and my know-how:
- Many years as Head of Marketing and Corporate Communications
- Cooperation with all management levels/stakeholders (CEOs, executive management, board members, shareholders, employees as well as the general public, media)
- From SMEs to large corporations
- Understanding of products, brands and markets
- Branding and Corporate Identity, Defining USPs
- Strategy and Concept
- Total user/customer centricity
- Marketing planning and controlling / budget responsibility
- Online and content marketing including social media, search engine optimization/SEO (multilingual) and SEM
- Understanding the interfaces between IT/technology and marketing
Conception and implementation of Inter- and Intranet - Web and app development
- Conception and management of trade fairs and events (national and international)
- Press relations (national and international)
- Writing and editing of all kinds of texts and ghostwriting
- Internal communication
- Corporate publishing
- Sports marketing
- Management of strategy, structure and culture
- Years of leadership experience in business and in team sports
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