Knowledge

My experience and my know-how:

Many years as Head of Marketing and Corporate Communications
Cooperation with all management levels/stakeholders (CEOs, executive management, board members, shareholders, employees as well as the general public, media)
From SMEs to large corporations
Understanding of products, brands and markets
Branding and Corporate Identity, Defining USPs
Strategy and Concept
Total user/customer centricity
Marketing planning and controlling / budget responsibility
Online and content marketing including social media, search engine optimization/SEO (multilingual) and SEM
Understanding the interfaces between IT/technology and marketing
Conception and implementation of Inter- and Intranet
Web and app development
Conception and management of trade fairs and events (national and international)
Press relations (national and international)
Writing and editing of all kinds of texts and ghostwriting
Internal communication
Corporate publishing
Sports marketing
Management of strategy, structure and culture
Years of leadership experience in business and in team sports