Knowledge

My experience and my know-how:

  • Many years as Head of Marketing and Corporate Communications
  • Cooperation with all management levels/stakeholders (CEOs, executive management, board members, shareholders, employees as well as the general public, media)
  • From SMEs to large corporations
  • Understanding of products, brands and markets
  • Branding and Corporate Identity, Defining USPs
  • Strategy and Concept
  • Total user/customer centricity
  • Marketing planning and controlling / budget responsibility
  • Online and content marketing including social media, search engine optimization/SEO (multilingual) and SEM
  • Understanding the interfaces between IT/technology and marketing
    Conception and implementation of Inter- and Intranet
  • Web and app development
  • Conception and management of trade fairs and events (national and international)
  • Press relations (national and international)
  • Writing and editing of all kinds of texts and ghostwriting
  • Internal communication
  • Corporate publishing
  • Sports marketing
  • Management of strategy, structure and culture
  • Years of leadership experience in business and in team sports

 

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